KiN Hotel Group Reintroduces KUDOCHI as WAV Private Onsen
Singapore, 15 June 2026 – KiN Hotel Group today announces the rebranding of KUDOCHI to WAV Private Onsen, marking the next chapter in the brand’s evolution and a refined expression of its long-term vision for restoration, sensory hospitality, and nervous system recovery.
Since its inception, KUDOCHI has provided guests with private wellness experiences designed around rest, recovery, and wellbeing. As guest expectations continue to evolve and conversations around wellness move beyond relaxation alone, the brand has grown toward a broader philosophy centered on rhythm, reconnection, and intentional restoration.
The transition to WAV Private Onsen reflects that evolution.
Inspired by the rhythm of water, sound, and breath, WAV is built on the belief that modern life has increasingly disconnected people from their natural pace. Constant stimulation, digital noise, stress, and the intensity of urban living have made it more difficult to slow down, recover, and simply be present. WAV was created as a response to that reality.
While the name is changing, the experiences guests know and trust remain at the heart of the brand. The rebrand introduces a new identity that more clearly articulates the purpose behind every WAV experience: helping people return to themselves through thoughtfully designed environments focused on restoration and sensory balance.
“WAV reflects a clearer expression of where we are heading as a brand,” said Benny Ong, Co-Founder and Group Chief Business Officer of KiN Hotel Group. “As wellness continues to evolve, we believe people are looking for more than relaxation. They are seeking meaningful ways to recover, reconnect, and create space for themselves amidst the pace of modern life. WAV allows us to communicate that vision more clearly while remaining true to the experiences that have always defined KUDOCHI.”
Designed as a modern private thermal sanctuary, WAV offers intentionally curated environments where guests can disconnect from external distractions and reconnect with themselves through heat, cold, sound, stillness, and sensory balance. Every experience is centered around helping individuals return to their own rhythm through thoughtful rituals and restorative spaces.
Unlike traditional spas or communal wellness facilities, WAV is designed around privacy, intentionality, and sensory immersion. Each private suite combines thermal experiences with carefully considered lighting, materials, acoustics, and atmosphere to create an environment that supports both physical restoration and emotional decompression.
Sound also plays a defining role in the WAV experience. Inspired by the relationship between rhythm, vibration, and wellbeing, the brand continues to explore how thoughtfully designed sound environments can support relaxation, emotional recovery, and nervous system regulation. Rather than serving as background music, sound is treated as an integral part of the overall guest experience, shaping the rhythm and atmosphere of every visit.
As part of KiN Hotel Group’s growing hospitality and lifestyle ecosystem, WAV Private Onsen represents an important step in the group’s continued investment in wellness and restorative experiences. The new identity establishes a foundation for future growth while remaining grounded in the values that have shaped the brand from the beginning.
More than a new name, WAV represents an evolution of purpose – one rooted in helping people slow down, reconnect, and return to their rhythm.
ABOUT WAV PRIVATE ONSEN
WAV Private Onsen is KiN Hotel Group’s private thermal sanctuary brand, designed around the philosophy of rhythm, restoration, and sensory wellbeing. Inspired by the relationship between water, sound, breath, and recovery, WAV creates intentionally designed environments that help guests slow down, reset, and reconnect with themselves. Through private thermal experiences, sensory design, and restorative rituals, WAV offers a modern approach to recovery for contemporary urban living.
ABOUT KIN HOTEL GROUP
KiN Hotel Group is a Singapore-based hospitality and lifestyle company building next-generation urban hospitality experiences across Southeast Asia. Rooted in the philosophy of “Warmth of Kinship,” the group creates lifestyle-driven hospitality destinations that combine thoughtful design, technology integration, cultural connection, and community-focused experiences for modern travelers.
For more information, visit: KiN Hotel Group
For further information, please contact:
Marlene Rieanne Fan
Marcom Manager, KiN Hotel Group
marlene.fan@kinhotel.com
